The Little League World Series has found a way that people who cannot attend can still collect pins, play games and win prizes: the Virtual Fan Zone.
“New for 2021, the Little League World Series Fan Zone, which can be found at LittleLeague.org/FanZone, provides fans with access to games, prizes, exclusive content, and more,” said Kevin Feinberg, Little League account executive for marketing. “As part of the Fan Zone, visitors can participate in a variety of interactive activities and collect virtual pins, allowing them to enjoy the exclusive benefits and experience of the traditional Family Fun Zone in a whole new way.”
The Little League World Series Fan Zone is intended for fans to be able to enjoy the experience of the Little League World Series from wherever they are, Feinberg said.
The Virtual Fan Zone started after having to make the difficult decision to cancel the 2020 Little League World Series and Region Tournaments, he said. Little League International and its official sponsors began brainstorming new ways to bring the Little League experience to fans in a safe, virtual way.
“While the experience of being at the Little League Baseball or Softball World Series is irreplaceable, we will continue to evaluate all opportunities as we look ahead to welcoming fans back to Williamsport and Greenville in 2022,” Feinberg said.
People are responding well to the new virtual opportunity.
“Although many people wish they had the opportunity to experience the Little League World Series in person, the feedback we have received so far has largely been very positive as fans have had access to fun and exciting new ways to experience the Little League World Series from the comfort of their own homes,” Feinberg said.
The exact figures for website traffic are not available, but Little League has seen more than 50,000 page views so far this year, he said.
“It is exciting to see how many new, fun and exciting ways our official sponsors and partners have come up with to help our fans enjoy the 2021 Little League World Series,” Feinberg said.